Category: Content Strategy

Content Marketing is the new Online PR

In order to be a great PR professional you had to think like a publisher — or a news editor, or producer. You had to know the audience of a particular publication or program well in order to craft a pitch to gain the attention of the guy on the decision making end of the proposition. He stood between you and your target consumer. She wielded the power of that third party credibility you desperately needed. Not anymore.