Who are YOU?
Oh sure, I just read a statement about your company that tells me your brand is impactful, revolutionary and offers proactive solutions with a synergistic approach.
Insert head tilt and a puzzled expression.
Where is the voice of your brand in all that gobbeldy-gook jargon? Voice typically refers to a writers style that is used in dialogue, point-of-view and character development. Voice also makes your words believable. And I really didn’t get, or believe, that statement about your company.
We know that creating and publishing engaging content is more important than ever. If you want to make a good first impression and move to a second date than make your corporate voice a little more human. Some brands do a great job of communicating voice, like: Zappos, Red Bull and Athleta. I get the personality of each of these brands by the way in which they speak to me. Personality is critical across all social platforms and the self-publishing powerhouse you’ve become. So who are you?
Once your voice is established, and is consistent across all of your outbound efforts, then we can begin building a relationship. And guess what, I actually open (and read!) your blogs and emails and like your posts. Not just because you’ve banned the robo-copywriting. But, because I GET who you are.
I’d like to hear from you more often, once I know who I’m listening to and liking what I’ve learned. So go on, speak-up. Use your voice and while you’re at it, ban these 5 buzz words.
- Anything that ends in -ize, except optomize when you’re talking about SEO