Bill Gates said it. Waaay back in 1996. “Content is King.” Today, brands in the know definitely understand the “King” philosophy. It’s all about the content. You have to feed the King, consistently to keep him fat and happy. However (insert dramatic pause) consistency is not enough when it comes to website content. If you … Continue reading If Content is King, Relevancy is Definitely Queen.
Every business and brand has a story. Some do a great job of telling it, like Patagonia and Coca-Cola, and others simply fall flat. I will not attempt to alienate them all. I’ve meet oodles of people and have worked with Fortune 500 Companies who have a story to tell and rely on me to string words … Continue reading Brand Journalism… with banjo backup
Who are YOU? Oh sure, I just read a statement about your company that tells me your brand is impactful, revolutionary and offers proactive solutions with a synergistic approach. Insert head tilt and a puzzled expression. Where is the voice of your brand in all that gobbeldy-gook jargon? Voice typically refers to a writers style … Continue reading I Can Hear You, But I Don’t Have a Clue Who You Are
A dear friend, business colleague and mentor, asked me to speak to small groups of CEOs that he councils through an organization called Vistage. The topic of Content Marketing was something they need to understand from fifty thousand feet, he told me, and something that could impact how these mid-size B2B companies market their business … Continue reading 5 Things I Learned from Teaching CEOs about Content Marketing
Writers who hone their craft for the web know that every word matters.
In order to be a great PR professional you had to think like a publisher — or a news editor, or producer. You had to know the audience of a particular publication or program well in order to craft a pitch to gain the attention of the guy on the decision making end of the proposition. He stood between you and your target consumer. She wielded the power of that third party credibility you desperately needed. Not anymore.